The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been part of marketing and traditional business. Recently however, it appears that funnels are being talked about everywhere on the internet.
It is evident that many want to know more about this concept and the ways they can apply it in their online businesses marketing strategies. Read on to know more about the sales funnel for Internet marketing success.
The Sales Funnel: What is it?
No, a marketing funnel isn't an actual funnel. For this marketing concept, the use of the term funnel is to visual describe the process of selling from beginning to its conclusion. The funnel is an easy comparison since it permits potential customers to be "Unqualified potential customers" on the top, and narrower chances for conversions to sales at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also known as those who aren't qualified are at the top of the funnel. They might require your product or service but have never been contacted before. By the end of this funnel, a number of offers and sales actions after, you've received people who have purchased the product or service you offer and made a purchase as well.
The effectiveness of a lead generation funnel is due to its capability to monitor the actions of your prospects at various stages of the sales process. It's possible to forecast the number potential customers using the sales funnel by knowing the numbers of prospects who are qualified at each stage of the process.
A sales funnel allows you to determine exactly how is going on and how your sales process is failing or working or failing, or if your marketing campaign isn't getting enough potential customers at any point within the process. This information helps you choose where to put your effort to make sure that sales are at the correct level and to meet marketing goals. It's used as a method to gauge and manage the sales process of customers.
The Sales Funnel Top, Front or End
Your top sales funnel is your most active and most crucial part of your sales process. It is constantly tested. You'll discover virtually limitless front-end strategies limited only by your creativity and resources.
The main purpose of the front end will be to pull in prospective clients and convert them into buyers later in the sales process.
A potential customer will be "qualified" once they have signed up for your product or service. This is where the prospective customer, or "Unqualified Prospect", becomes a qualified lead. They have taken a step that shows that they may be interested in the product or service you offer.
To make your front-end efficient, you need to drive specific traffic to your site blog, website or squeeze page. PPC advertisements, articles for marketing, PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging forums, content posting on forums and marketing are all great resources.
There are a variety of methods that you can use to "qualify the unqualified prospect". One of the more efficient methods is to use a squeeze page that allows you to offer something of value relevant to your product or service that folks can get at no cost or at a drastically reduced price in exchange for their email address and name. There are many products available such as newsletters, videos, emails, courses, eBooks, and related reports.
The front end of your sales funnel is the point where prospects are drawn to your company. Now what do you think of the back-end?
The Bottom or Back-End of The Funnel
The bottom or back-end of your sales funnel is the place where most sales and profits are made. This is typically the place where you sell your most expensive products. They are usually pertinent to the same niche, but presented in a different format, such as audio or video, live interaction, or private consultation.
The main difference between the front-end service and the back-end is the kind of service or cost of the customer.
It's true that only a tiny percentage, perhaps 1 to 2 percent of the people entering your front-end, will end up in your back-end. Because a few people will spend more money, it's okay.
You see, that although front-end products and services may cost under $100, back-end items and services typically cost in the 100s or 1000's. This means that the top of the funnel or the back-end, the primary source for revenue for your Internet business. It's also the most reliable and secure area of the process of selling.
The sales funnel is as complex or simple as you want it to be, so long you have the proper resources and creativity.
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